They say that you should not judge a book by its cover. But I believe that you can judge a business by its website. Or at least to a certain extent. You have to agree with me that if you have two businesses and one website looks more professional than the other, you will probably shift towards that one. I also do not deny that there might be exceptions.
One of the things from a website that I usually look at is to check their online photos. Let me explain to you why.
A professional-looking website
A website is a business’s online face. If I see a poorly made site that looks bleak, I will probably move on. It is probably because the look on the site is probably an indication of how professional the business can be.
I definitively have no problem with a business using a template. I actually think it is genius since it saves you time and money and you can still customize it.
Now, going back to photos, these are like the soul of a site. Research has confirmed over and over that people are more lured by visual content than writing. So, a real business should make some serious investment in photography. These are an indication of what a business is about, so they should be authentic and an honest portrayal of what a business is about.
Relationship between photo and revenue
Taking professional photos is an investment that businesses should consider. When you are looking for a particular service, you usually know what to expect. For example, if I am looking for a shirt on someone’s shopify I can safely assume that this business is not running on the mils. would not expect a company that offers real estate ser
Now, if I look for real estate business, I would expect this company to offer a service according to their income. So, a large company should offer stunning photos because they can easily afford them. If there is a business that is using poor photography or downloaded pictures, it makes me assume that this company does not have good revenue.
If I want to go to a business that I can trust, I go on and check for the quality of their photography. This is the visual experience that I am looking for. This company, YYC 3D offers a remarkable photography service. You should call them and give it a shot.
A serious business
A business that takes professional photography seriously will more easily attract my attention. If on the contrary, pictures are not well-shot or look not nice, this will give me an idea of how this business is doing.